Hi there, I am Sandrine Perrier
Before becoming an Executive Coach and Strategic Advisor, I built more than 18 years of international business experience, including senior leadership roles as General Manager and Regional Marketing Director. During this time, I worked with leading global organisations including L'Oréal, Total, Zalando, Zalora, s.Oliver, and Ancestry.
​
Working across Europe (Germany, Malta, Italy, Portugal & France) and Asia (Singapore, South Korea, Vietnam) in fast-paced, high-performance environments gave me deep exposure to growth, transformation, leadership complexity and international business dynamics.
​
Today, I combine that operational leadership experience with internationally recognised executive coaching expertise.
​
I am trained by iPEC and the Co-Active Training Institute (CTI), both accredited by the International Coaching Federation (ICF), and I also completed the INSEAD Senior Executive Leadership Program.
​
I coach in English, French and German, allowing me to support international leaders and multicultural teams across different industries and environments.
​
Through my iPEC training, I specialise in Energy Leadership™ and leadership transitions. As an ELI Master Practitioner, I use the Energy Leadership Index™ to help leaders better understand how they operate under pressure, navigate decision-making and lead through complexity.
​
I don’t coach from theory alone, I coach from lived executive experience, combined with strategic and leadership expertise.
Diverse leadership journey
I come from a multicultural background, French and Persian, and I’ve lived and worked across Europe and Asia in environments where belonging is never automatic.
​
Those experiences shaped the way I understand leadership, communication and influence across cultures, especially in high-performance and high-visibility environments.
​
Working internationally taught me that confidence is not only personal. It is deeply influenced by context, power dynamics and unspoken expectations.
​
Today, this perspective informs the way I support founders, executives and ambitious leaders navigating visibility, transformation and complex leadership environments.
​
Outside of work, I’ve always been drawn to experiences that build resilience and mental endurance.
From competitive swimming to long-distance trail races (Marathon Des Sables) and demanding expeditions, I’ve learned that growth rarely happens inside comfort.
​
Curiosity, movement and continuous learning remain central to how I lead, work and evolve.
Turning challenges into opportunities
My journey has been shaped by transition, reinvention and high-performance environments, both personally and professionally.
​
Early in my career, I learned to navigate complexity, adapt quickly and operate across international environments where expectations, communication styles and leadership dynamics constantly evolved.
​
Over time, I built leadership experience across growth, strategy, marketing and transformation-focused roles, while also confronting a reality many high achievers experience silently: external success does not always create internal clarity.
​
Experiencing burnout became a turning point that reshaped the way I approach leadership, performance and long-term success.
​
It led me to rethink leadership beyond achievement alone, and to develop a more sustainable, strategic and human approach to growth.
​
Today, this lived experience informs the way I support founders, executives and ambitious leaders navigating scaling, visibility, transformation and reinvention.
​
My work helps them strengthen clarity, decision-making, executive presence and sustainable performance, without losing themselves in the process.
My philosophy
Leadership evolves as growth, visibility and complexity increase.
​
At higher levels, success depends not only on performance, but on clarity, positioning, influence and the ability to lead effectively under pressure.
​
The challenge is no longer only what to do, but how to operate at the next level.
My purpose
I support founders and leaders through moments of growth, visibility and transformation, helping them strengthen their positioning, decision-making and leadership impact in high-pressure environments.
​
So they can communicate, influence and lead at the level their business, responsibilities and ambitions now require.
