Hi there, I am Sandrine
I am an internationally certified executive coach, trained by iPEC and Co-Active Training Institute (CTI), both accredited by the International Coaching Federation (ICF), the global reference for professional coaching standards and ethics.
I have also completed the INSEAD Senior Executive Leadership Program, further grounding my work in strategic and executive-level realities.
I coach in English, French and German, allowing me to work seamlessly with international leaders and multicultural teams.
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Through my iPEC training, I specialise in Energy Leadership™ and life transitions, and as an ELI Master Practitioner, I use the Energy Leadership Index™ to help leaders gain deep awareness of how they show up : under pressure, in decision-making, and in moments that truly matter.
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Before becoming a coach, I spent 17+ years in senior leadership roles as a General Manager and Regional Marketing Director within multinational organisations such as L’Oréal, Total, Zalando, Zalora, S.Oliver and Ancestry.
This corporate journey, across fast growth, high expectations, complexity and transformation, is what allows me to coach leaders today with realism, empathy and precision.
I don’t coach from theory alone, I coach from lived experience.
Diverse leadership journey
I come from a multicultural background, French and Persian, and I’ve lived and worked across Europe and Asia, in environments where belonging is never automatic.
Living in multiple countries taught me far more than adaptability. It showed me how leadership, communication and confidence are deeply shaped by culture, context and unspoken rules, and how easy it is to feel “out of place” even when you’re highly competent.
Those experiences deeply inform how I work today, especially with leaders navigating visibility, power dynamics and identity in complex environments.
Outside of work, I’ve always been drawn to experiences that test endurance, physically and mentally. I was a competitive swimmer in my youth, later challenged myself with long-distance trail races (like the Marathon des Sables) and demanding treks. Not because I chase performance for performance’s sake, but because effort, discomfort and commitment reveal who we are when things get real.
I’m also endlessly curious. I teach, coach, speak, and I keep learning. Whether through movement, creativity, or quieter practices, exploration is part of how I stay grounded and alive. At the core, what matters to me is this: leading with integrity, depth and courage, and helping others do the same.
Turning challenges into opportunities
My journey has been shaped by challenge, transition, and constant reinvention, personally and professionally.
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Early on, I learned to navigate complexity, question norms, and move beyond imposed limits. That mindset naturally followed me into an international career, where I built leadership roles, drove growth, and pursued what success was supposed to look like.
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Yet beneath the ambition, I experienced what many high-achievers eventually encounter: progress without alignment. Performing, achieving, advancing, while feeling increasingly disconnected from clarity and meaning. When this tension led to burnout, it became a turning point rather than a failure.
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By stepping out of conformity, I began to rebuild my leadership from the inside out.
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Today, this lived experience deeply informs my work. I don’t approach transformation as a theory, but as a process : one that requires courage, discernment, and the capacity to lead through uncertainty without losing oneself.
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This is why I support leaders and founders at pivotal moments: scaling, transitions, visibility, negotiation, or reinvention. I help them navigate complexity with clarity, grounded confidence, and strategic intention, so their success is not only visible, but aligned and sustainable.
My philosophy
Leadership starts with alignment.
When identity, strategy and execution are aligned, leaders make clearer decisions, communicate with authority and lead transformation without losing themselves.
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Real performance is not about doing more.
It’s about leading from clarity, confidence and intention, especially when the stakes are high.
My purpose
I support founders and leaders through moments of growth, exposure and transformation, helping them move from self-doubt and misalignment to grounded confidence, strategic clarity and visible leadership.
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So they can negotiate, decide, communicate and lead at the level their role, and ambition, already require.
