Hi there, I am Sandrine Perrier
Before becoming an executive coach & strategic advisor, I spent more than 18 years in Senior Leadership roles as a General Manager and Regional Marketing Director within international organisations including L’Oréal, Total, Zalando, Zalora, S.Oliver and Ancestry.
Working across Europe and Asia in fast-paced, high-performance environments gave me deep exposure to growth, transformation, leadership complexity and international business dynamics.
Today, I combine that operational leadership experience with internationally recognised executive coaching expertise.
I am trained by iPEC and the Co-Active Training Institute (CTI), both accredited by the International Coaching Federation (ICF), and I also completed the INSEAD Senior Executive Leadership Program.
I coach in English, French and German, allowing me to support international leaders and multicultural teams across different industries and environments.
Through my iPEC training, I specialise in Energy Leadership™ and leadership transitions. As an ELI Master Practitioner, I use the Energy Leadership Index™ to help leaders better understand how they operate under pressure, navigate decision-making and lead through complexity.
I don’t coach from theory alone, I coach from lived executive experience, combined with strategic and leadership expertise.
Diverse leadership journey
I come from a multicultural background, French and Persian, and I’ve lived and worked across Europe and Asia in environments where belonging is never automatic.
Those experiences shaped the way I understand leadership, communication and influence across cultures, especially in high-performance and high-visibility environments.
Working internationally taught me that confidence is not only personal. It is deeply influenced by context, power dynamics and unspoken expectations.
Today, this perspective informs the way I support founders, executives and ambitious leaders navigating visibility, transformation and complex leadership environments.
Outside of work, I’ve always been drawn to experiences that build resilience and mental endurance.
From competitive swimming to long-distance trail races (Marathon Des Sables) and demanding expeditions, I’ve learned that growth rarely happens inside comfort.
Curiosity, movement and continuous learning remain central to how I lead, work and evolve.
Turning challenges into opportunities
My journey has been shaped by transition, reinvention and high-performance environments, both personally and professionally.
Early in my career, I learned to navigate complexity, adapt quickly and operate across international environments where expectations, communication styles and leadership dynamics constantly evolved.
Over time, I built leadership experience across growth, strategy, marketing and transformation-focused roles, while also confronting a reality many high achievers experience silently: external success does not always create internal clarity.
Experiencing burnout became a turning point that reshaped the way I approach leadership, performance and long-term success.
It led me to rethink leadership beyond achievement alone, and to develop a more sustainable, strategic and human approach to growth.
Today, this lived experience informs the way I support founders, executives and ambitious leaders navigating scaling, visibility, transformation and reinvention.
My work helps them strengthen clarity, decision-making, executive presence and sustainable performance, without losing themselves in the process.
My philosophy
Leadership evolves as growth, visibility and complexity increase.
At higher levels, success depends not only on performance, but on clarity, positioning, influence and the ability to lead effectively under pressure.
The challenge is no longer only what to do, but how to operate at the next level.
My purpose
I support founders and leaders through moments of growth, visibility and transformation, helping them strengthen their positioning, decision-making and leadership impact in high-pressure environments.
So they can communicate, influence and lead at the level their business, responsibilities and ambitions now require.
